When I was little my mum brought me a Roald Dahl boxset, which contained such children's classics like
The Twits,
Matilda,
The Witches and
James and the Giant Peach, and started my love of reading. I really admire the creativity and imagination that went into his books and the way they showed kids that they can make a difference and do amazing things. Everyone I know read, and enjoyed, his books when they were little and, in effect, they have become a staple of my generation.
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The Witches by Roald Dahl
(2001 Puffin edition)
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I was therefore really surprised when I found some statistics, which were published by Renaissance Learning, that revealed that not one of Dahl's books was in the Top 10 Children's Best Loved Books in 2013! According to the 2013 What Kids are Reading survey, which gathered information from 300,000 schoolchildren from years 1-13, Dahl's stories were beaten by books including Stephanie Meyer's Twilight and Anthony Horowitz's Crocodile Tears. However, Harry Potter and the Prisoner of Azkaban and Harry Potter and the Goblet of Fire by J. K. Rowling do make an appearance, so I guess all is not lost and children nowadays do have a partially decent taste in books!
Whilst the books themselves seem to be losing popularity with younger readers; according to the survey, Dahl does lead the Top 10 Most-Read Children's Authors. This shows that whilst the reading tastes of children are changing; the nation does still value Dahl and his genius creations. The problem is therefore that they are just not being enjoyed by modern, young audiences... but why? What has changed?